Articles for Authors And Author’s Assistants

The 4 Biggest Reasons Every Author Should Count on an Author’s Assistant
Author’s assistants are well known inside the publishing world, but not recognized by many outside of it. We predict that will change very soon because of the increasing numbers of authors who are getting published, either as independent publishers themselves or the more traditional route with established publishers. Every big-time author has an author’s assistant – someone the author can call on to do the amazing number of tasks that surround the successful completion, publishing and marketing of a book. But first-time authors are lucky – they can have author’s assistants, too – virtually. Read more…

Ten Things Rookie Authors Do to Mess Up Their Book Publishing Success
First time authors just don’t know what they don’t know. Learn and be better prepared to maximize your potential for book sales and publishing success. Here are the top ten things we find that are most likely to sabotage that first book effort. Read more…

What is Assisted Self Publishing?
For the author who decides self publishing is right for his or her book, the author’s assistant can guide the author to the right freelance team members or the right publishing services firm that allows the author to maintain his or her intellectual property, own the working files to the book and make other decisions that are key for a successful publishing experience. It is important for the author to choose the publishing method that will optimize his or her chances for book publishing success. Read more…

Eight Point Checklist for Working with a Publishing Services Company (or POD Publishers)
Let’s clear up a source of a lot of confusion for authors new to the publishing industry: What is a “publisher” versus a “publishing services company”. An author is the one who comes up with the intellectual property in manuscript form. The publisher is the one who adds the money and expertise to leverage the intellectual property into a successful book by providing a great title, cover, interior, setting the price and then cost-effectively printing the book and getting distribution for it into the bookstore market. By this definition, so many of the entities calling themselves “publishers” are instead, “publishing services” or “author services” companies. Read more…

Six Essential Elements of the Author’s Platform
Your author platform is your connection or reach in the marketplace. It represents the relative sales potential of your book based on people who are already familiar with you or your work. The author’s platform is his or her established audience. It might be through a large database, syndicated radio show, national television show, magazine column, large and well-known company—in other words, name recognition on a grand scale. The higher your platform, the easier to find a publisher and sell larger quantities of books. You now have an avenue for getting yourself recognized as a author. Further, you have a way of influencing people to buy your book because they already listen to you. Read more…